Our Story

Atherea Natural Market is located at 7 East 14th Street, New York, NY at the bottom of “The Victoria” a luxury 22-story post-war Co-Op building managed by TF Cornerstone Inc. www.tfc.com.

Atherea Natural Market is positioned at the vibrant crossroads of Greenwich Village, West Village, Chelsea, Union Square, and the Flatiron District. Atherea Natural Market is also conveniently located near the Union Square Park - 14th Street subway station, one block west of the world famous, GrowNYC Union Square Greenmarket, which was established in 1976. The 4, 5, 6, L, N, R, and Q trains enter at the 14th Street subway station.

At Atherea Natural Market, we are leaders in the niche of premium organic products and your trusted resource for individuals who are dedicated to integrating health and sustainability into their lifestyles. At Atherea Natural Market, we understand that food is foundational to our well-being. Our rigorously curated selection encompasses a wide array of local organic and NON-GMO fruits and vegetables, nutrient-dense pantry essentials, organic prepared foods and catering, along with our third party tested vitamins and supplements.

We partner exclusively with local NYS organic farmers who strictly adhere to biodynamic and regenerative farming standards that enhance the health of our ecosystems. This dedication ensures that our customers have access to products that are not only organic and NON-GMO but also responsibly sourced, harvested, and sold within our market.

As a member of the Union Square Partnership, Atherea Natural Market isn’t just a supermarket —we are a thriving ecosystem. We cultivate community connections by spotlighting local artisans and farmers, while greening the planet through carbon-neutral deliveries, plastic-free packaging, and a shelf-by-shelf pledge to only stock products that honor people and the planet. Every ethically sourced jar, bag, or bottle you choose here is a seed planted for a healthier tomorrow.

Due to our Strict Non-GMO Policy we do not accept any products that contain genetically modified organisms. All grains, oils, and packaged items must be verified as non-GMO, with documentation available from our suppliers. Clear labeling is required for all products regarding their GMO status, helping our consumers make informed decisions. All grocery items, including packaged foods, snacks, and beverages, must primarily consist of organic ingredients. This includes grains, legumes, snacks, and all beverages, ensuring they are free from synthetic pesticides and fertilizers. Products should be minimally processed, avoiding artificial colors, flavors, and preservatives. All grocery items should ideally come in sustainable packaging materials. Atherea Natural Market promotes the use of biodegradable, compostable, or recyclable packaging to minimize environmental impact.

Our meticulous standards upheld by the Atherea Natural Market Team reflects a deep commitment to quality, sustainability, and over- all health. By ensuring that all of our products that are on our shelves meet stringent guidelines for organic certification, non-GMO verification, ethical sourcing, and transparency which positions Atherea Natural Market as a leader in the health food industry.

Our team leaders have been in the health and wellness industry for over 40 years and our in-store experts are committed to guiding you on your wellness journey, ensuring you have the tools needed to thrive.